11 Methods To Promote Your Website
You do article marketing for 2 reasons: direct traffic from the links in your author resource box and Pinterest for SEO purposes. When you write and submit your articles for publication, you are allowed to include 2 or 3 links at the end of the articles. These are what we usually refer to as "back links". The more back links you have from authority and well established sites, the higher rankings your web pages will get.
This goes for on-site SEO and off-site SEO. When linking to other pages from your site use your keyword in the anchor text of the link. This puts your keyword on the page again, and as a link. This may not seem like much but it will help tremendously.
If a local business owner spent ten hours a week or so trying to stay on top of the local SEO news, he or she might be able to stay on page one of organic listings and Google Places. But that would assume that they are spending even more time or money actually implementing the strategies they learn about.
Some more SEO tips also include having video on your website. One day written content will not be king. That crown will go to video. As video increases on the web your best SEO training will be to have your website include some type of video just to keep you on the first page. Google will be testing a bunch of universal search variables to tell just how engaging your website is so having both text and video will serve you plenty in the coming years. I know there are a lot of people who don't use videos on their website and they offer lots of useful information. To me that is more important than a website with flashy videos and useless content. We will see what Google has to say about that in the future.
As if you as an owner would be proud to say "HA! I am in first position for 'Cantonese basket weaving jokes!'" Yes, they guarantee you will be in the "top positions", but not necessarily for a good search term. They also rarely mention how much traffic you will (or will not) get. Is your goal simply to be above your competition in the engines for some obscure word? OR is it to get more visitors to your website? Most old-method SEO companies do not understand this end goal, but are happy to take your money anyway. Later they tell you "congratulations, you are now number 4 in the engines for (useless rarely-searched phrase.)" Search Engine Ranking is not an award certificate. It is designed to drive traffic naturally, without you having to pay for it.
There is a treasure trove of information available on the internet if you want to learn more about SEO. There are many helpful SEO experts you can meet though blogs and forums who freely give advice on SEO. Like Dan Richmond, professional SEO who will help you out for free. This is a marketing class they don't teach in business school. Your best teacher is somebody who actually does the work. Dan's absolutely free SEO guide and E book is called SEO in Practice, the bible for SEO strategies for marketing and promotion on the internet. And yes, it is free.
19. What is your link building Matrix? A good link matrix includes submissions to web directories, article sites, PR announce sites, discussion forums, blog commenting, blogger reviews, vertical engines, industry specific sites, deep linking blogs, social networking and bookmarking sites, video sites etc. Ensure each of the sites have a good page rank, are popular and relevant to your content. Maintain lists of all sites submitted to, the link, link text and the page rank of that website.
